KARACHI: The country's largest music company EMI Pakistan re-launched its official website on Friday.
According to a press release, the day is being celebrated as its birthday anniversary and the beginning of the New Year.
The website features content from EMI Pakistan's archives dating back to 1939 and covers the greatest names in Pakistani music including Noor Jahan, Mehdi Hassan, Nusrat Fateh Ali Khan, Ghulam Ali, Iqbal Bano, Farida Khanum, Alam Lohar and Sabri Brothers among many others.
EMI Pakistan General Manager Zeeshan Chaudhry said that the website would serve as a platform to promote the catalogue and artists internationally and show how Pakistani music is being preserved.
Chaudhry also said that the company's management looks forward towards the website with great optimism.
"It has been designed to provide quick access to content available with the record label, listen to its music across different platform and learn about its new releases," Chaudhry added.
The fresh website provides access to the license request form for individuals or corporate seeking to use any content from EMI Pakistan's repertoire in order to support the cause for supporting copyrights and promoting the use of licensed content.
"The website is a small attempt to engage, guide and protect copyrights in Pakistan", EMI Pakistan's GM stated.
It is the first music label in the region to digitise archives from non-digital platforms. Aspiring to remain the top name in the music industry for years to come, EMI Pakistan has also been extensively servicing its digital platforms.